About Lesson
What Is Branding?
Task 1
Write your associations with the word brand and share them with your partner.
Task 2
Now let’s watch a video on what branding is. (We’ll watch the video till the beginning for the first time and try to understand a general idea. Then there’ll be listening for the detail).
Interesting phrases
- gut feeling – інтуіція
- look and feel of the product – вигляд продукту і відчуття, що він створює
Read the article carefully
1. Choose 5–10 phrases that were new or interesting to you
(pay special attention to expressions related to business, branding concepts, and marketing terms.)
2. Underline (or list separately) up to 5 key ideas you found most meaningful in the article.
3. Discuss in groups the following questions:
- Why did you choose these key ideas?
- How do these ideas connect to real brands you know?