Marketing Goals

Good or Bad Goals?

1. “We want to be more popular.”
   
   
2. “Increase Instagram followers by 5,000 in 2 months.”
   
   
3. “Sell more stuff.”
   
   
4. “Get 100 newsletter sign-ups by the end of October.”
   
   
5. “Improve customer satisfaction.”
   
   
6. “Raise website traffic by 30% over the next 3 months.”
   
   
7. “Start posting more on TikTok.”
   
   
8. “Boost engagement by 15% on all social media channels by Q3.”
   
   
9. “Make our brand cooler.”
   
   
10. “Reach 500 downloads of our app by the end of the campaign.”

Speaking Practice 

Group Discussion Prompts:

• What is a marketing goal?
  
  
• Why are goals important in marketing?
  
  
• What makes a goal effective?
  
  
• Have you ever helped promote something? What was the goal?
  
  
• What goals would you set for a new café’s Instagram account?

Support phrases:

• “One typical marketing goal is…”
  
  
• “I would say that…”
  
  
• “In my opinion, a better version of this would be…”
  
  
• “If I had to choose a goal, I would…”

Quizlet Vocabulary

Successful vs. Unsuccessful Goals

 Read the following 10 goals. For each, discuss:

❓ Is it a SMART goal?

🧩 If not, what’s missing?

✍️ How can you improve it?

Goals

1. “We want to be better at marketing.”
   
   
2. “Reach 1,000 views on our product video by the end of this month.”
   
   
3. “Maybe we can do some videos.”
   
   
4. “Get 200 email sign-ups in 3 weeks through a new landing page.”
   
   
5. “More people should see our ads.”
   
   
6. “Grow our customer base by 500 new users per month.”
   
   
7. “We want to get famous on TikTok.”
   
   
8. “Let’s post more often.”
   
   
9. “Raise website traffic by 30% in Q3.”
   
   
10. “Increase Instagram engagement by 15% by October.”

Create SMART Goals 

Instructions: Create 2–3 SMART goals per situation.

Situations

1. A local coffee shop wants to grow its online presence.
   
   
2. A student is promoting their art on Instagram.
   
   
3. A small business just launched a skincare product.
   
   
4. A start-up has a new mobile app.
   
   
5. A non-profit wants more people to attend their event.
   
   
6. A YouTuber wants to increase their views and subscribers.
   
   
7. A language school is opening a new course.
   
   
8. A clothing brand starts advertising on Facebook.
   
   
9. A tech company wants to raise awareness of a new product.
   
   
10. An influencer wants to get more sponsored posts.