Presenting Data (Graphs)

Discussion Questions (in pairs or small groups):

1. Where do you see graphs in marketing?
2. What is the purpose of a presentation with data?
3. Have you ever presented data in a presentation or report?
4. What types of graphs do you know (e.g. pie chart, bar chart)?
5. Where do marketers use graphs or charts? What problems can happen when presenting graphs?
   
   

Quizlet – new words about presenting graphs

Tips & Tricks for Students 

Objective: Give simple strategies and sentence structures they can confidently use

🧠 TIPS:

• Use short, clear sentences
  
• Use linking words: First, Then, After that, Finally
• Focus on one or two key points in the graph – don’t describe every detail
  
• Use gestures or point to the screen when speaking
  

Practice intro → key info → conclusion format

Structure

1. Introduction:  

   “Let’s look at this bar chart. It shows…”

2. Description of the trend:  

   “As we can see, sales increased in March.”

3. Comparison:  

   “Compared to January, the numbers doubled.”

4. Summary:  

   “Overall, we can say that the campaign was successful.”

Example 1:
“This bar chart shows how many people visited our website. We can see a small increase in February. In March, the number doubled. Overall, it’s a positive trend.”

Example 2:
“This pie chart shows the market share of different brands. Brand A has the biggest part – 50%. Brand B has 30%. In conclusion, Brand A is the leader.”