Brands

Warm-up questions

1. Do you pay attention to brands and branded products. Why (not)?
2. What brands come to your mind? Name as many as you can.
3. Where did you find out about these brands?

Now let’s look at the chart and practice the pronunciation of the brands we see there.

Source 2022

Source 2025

Task 2

Look at the 2 pictures above. Compare the most valuable brands in 2022 vs 2025. Compare the first 10 brands that appear on the graph. You should also check what services these companies provide and include to your comparison.

Examples of the possible comparisons:

1. Brand A dominated consumer preference in 2022, but by 2025 it has been overtaken by Competitor B.

2. Consumer interest in Brand C has grown steadily from 2022 to 2025.

3. Brand D’s popularity declined between 2022 and 2025, possibly due to changing trends.

4. Brand F maintained strong popularity in both 2022 and 2025, with only slight changes.

5. Brand H saw a significant increase in customer engagement from 2022 to 2025.

6. In 2025, Brand I has achieved higher brand recognition than it did in 2022.

Examples of presenting information about what the companies do:

1. TikTok, a social media platform centered on short-form video content, emerged as one of the fastest-growing brands by 2025 compared to 2022.
2. Walmart, a global retail company, improved its position by 2025, reflecting strong consumer trust and wide accessibility.
3. Microsoft, which focuses on software, cloud services, and business solutions, significantly increased its brand value by 2025 compared to 2022.

Pronounce Top 50 Brand Names in English

Pronunciation of the brands

<a href=”http://<iframe src=”https://quizlet.com/1126159698/flashcards/embed?i=28urzk&x=1jj1″ height=”500″ width=”100%” style=”border:0″>Useful vocabulary to talk about brands

Discuss the questions

1. What makes a brand strong in today’s competitive market, and which factors matter most: product quality, emotional connection, or marketing strategy?

2. How do brands influence consumer decision-making, even when products are similar in price and quality?

3. Can a brand survive a serious reputation crisis? What marketing actions are most effective in rebuilding trust?

4. How important is brand purpose (values, social responsibility, sustainability) for modern consumers, especially younger generations?

5. Is it possible for a small or new company to compete with global brands without a large budget? What branding strategies could help?