Marketing Terminology

Teacher’s notes

 

Study vocabulary

Mini Marketing Plan

1. What is the product?
   Our product is a reusable water bottle called EcoSip. It keeps drinks cold for 24 hours and is made from recycled materials.
2. Who is your target market?
   Our target market is young adults aged 18–30 who care about the environment and follow eco-friendly trends.
3. What is your value proposition or USP?
   Our unique selling point is that the bottle is 100% recycled, and for every purchase we plant one tree. We offer free personalization with your name.
4. What platforms will you use to promote it?
   We will use Instagram, TikTok, and email marketing. We will also create a short video for YouTube.
5. What is your basic content strategy?
   We will work with social media influencers who support eco-living.
   We will launch a hashtag campaign #MyEcoSip to share photos.
   We will send a welcome email to all new subscribers with a 10% discount.
   Our content calendar will include weekly product tips and stories.
6. How will you measure success?
   Our KPIs will be engagement rate, email open rate, and conversion rate.
   We hope to reach 5,000 followers in the first month and get at least 500 orders.
   We will track our ROI to improve our campaign.
7. Slogan or campaign idea
   “Sip Smart. Save the Planet.”

Your task is to create a short marketing plan for a new product, service, or event. Use at least 10 new words from the vocabulary list in your plan. You can invent a brand or use a real one.

Create your Marketing Plan

You can write or present the answers to the following prompts:

1. What is the product/service?
   Give it a name and a short description.
   
   
2. Who is your target market?
   Age, location, interests, etc.
   
   
3. What is your value proposition or USP?
   What makes your product special?
   
   
4. What platforms will you use to promote it?
   (e.g., Instagram, email, TikTok, website)
   
   
5. What is your basic content strategy?
   (e.g., use influencers, launch a hashtag campaign, send a welcome email, etc.)
   
   
6. How will you measure success?
   (Mention KPIs like engagement rate, click-through rate, ROI)
   
   
7. Optional: Add a slogan or campaign idea.